Consumer Decision Journey

Question: Discuss about the Consumer Decision Journey. Answer: Online and Offline Touches Whirlpool Corporation which deals in the production of kitchenware appliances needs to create itself as a giant in the Ireland market and to achieve that it needs to assess its marketing methods both online and offline carefully. The company's website needs to be streamlined so as to increase consumer satisfaction efficiency and also make sure that its physical adverts on billboards and other Medias are conspicuously covered. Current Role of Showroom From its direct engagement with its customers whereby they have a showroom to showcase their extensive line of products, the company has been able to concentrate its operational excellence and by so doing it affects its consumers choices. The showroom also acts as a training ground for their members of staff to make sure that they have knowledge of their new products. With this, the customers can get satisfaction and extensive knowledge on the products of the company hence it affects their purchasing decision making. Though the showroom use has advantages to their side, the allowing of some of its competitors like Hotpoint and Kitchen aid may even lower their revenue. The competitors get a chance of using their opponents showroom to create confusion among the customers and thus disorienting their purchasing decisions.(Fettig, 2016) Role of Key Influencers and Opinion Leaders For the success of its marketing strategy, the company needs to put into mind the use of key opinion leaders and influencers. The work of these people will be to give endorsements to their brand and their line of products. These key influencers and opinion leaders do not necessarily have to be of real world class status but should rather be people with a large or favorably big social media command. Getting endorsements from such people will help to move the brand, and the products of the company and by so doing will affect the consumer purchasing decisions.(Ramswamy, 2013) References Fettig, J. M., 2016. Whirlpool Corporation. [Online] Available at: www.whirlpool.com/ourcompany/[Accessed 12 April 2017]. Ramswamy, V., 2013. Identifying brand influencers and key opinion leaders. [Online] Available at: www.businees2community.com/strategy/identifying-brand-influencers-and-key-opinion-leaders-0658002cSYWqdJ5IZ[Accessed 12 April 2017].